15 Website Design Mistakes to Avoid

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Avoiding Simple Design Mistakes

When implementing a website, the website’s role in the overall strategy of your organization needs to be thoroughly thought through.  Only when the strategic purposes and role of the site are understood can the site be built in a manner that achieves those objectives.

Many of the world’s websites suffer from mistakes that can dramatically impact their effectiveness.  Here is a list of 15 common mistakes companies make and advice on how to avoid them.

1. Hidden Contact Information
Contact information is critical especially for small to medium sized businesses.  Visitors to your website who have to search for your contact information will likely leave your site without contacting you. Make sure your contact information is easy to find on any page of your website.
2. Lack of Accessibility
With the wide array of users, browsers, operating systems and devices used to display your website, the design of the website is critical in delivering your message. Your website needs to be designed to display appropriately taking into account different sized screens, different loading speeds and different abilities of users. A good Website Designer will know how to allow for all of these differences.
3. Infrequently Asked Questions
Have you ever looked through an FAQ page that didn’t have one question on it that related to what you wanted to know? All of the content on your site needs to be relevant to the people who are likely to visit the site. Relevant content will give them a good impression and will increase the likelihood that they will take the next step towards becoming a customer.
4. Click Here To Enter Site

Don’t waste your home page with a “Click Here To Enter Site” link or a gratuitous splash screen. Your website visitor is already here, so reward them immediately with useful, relevant content.

5. Automatic Start of Audio

Especially if your targeted audience is in a corporate setting, you should require a user to click a “play” icon to listen to your message, not have the audio start automatically, creating an often embarrassing  scenario for the user.

6. Too Much Flash

Flash is great when used sparingly and tastefully. Flash can add excitement and movement to your site. Unfortunately, not everyone has flash, nor do they have the bandwidth to support flash. If you have decided that it is appropriate to use a large flash component on your site then make sure that the user has something else to view while it loads.

7. Too Many Graphics

Graphics make your website attractive, but should be used appropriately so they are relevant to your subject matter.  Too many graphics can make your website slow and distract from the information you are trying deliver.

8. Trouble Locating Website

Your Website is more likely to be found if it is on the first page of a Search Engine (Google, Bing, Yahoo, etc.) .  This is called Search Engine Optimization.  Your placement depends on several factors that a good Website Designer can help you with such as the use of relevant content, keywords, standard mark-up tags, etc.

9.Uninteresting Home Page

The home page of your Website needs to capture the attention of your visitor with a compelling message or “Grabber”, followed by relevant content.  The average viewer will look 3 seconds before they move on. “Welcome to our Website” will probably not keep them on your site.

10. Navigation Problems

Your site should be well organized so visitors are able to easily find what they are looking for quickly.  Position navigation buttons in well-known and easily seen places and try to limit the number of clicks your visitor has to make in order to get what they need.

11.Unattractive Color Schemes

Unattractive colors will distract visitors from your message.  You should also consider visually impaired users;  Colored text on a colored background does not provide enough contrast to be easily seen.

12. Pop-up Windows

Unless you really have a good reason to use a pop-up window, we recommend not using them.  Most users are annoyed by them and browsers may actually block them.

13. Bad Links

Broken links are frustrating for visitors on your site and give a bad impression of your company.  All links on your website should be tested frequently and in good working order.

14. Too Much Content

Content needs to be well organized and easy to locate.  Few people will read all of the content on a page, but will scan the page reading what catches their eye.  The use of catchy titles and brief content will help the reader find what they are looking for quickly.

15. Requiring Users To Install Software

Few users will want to install software to view content on your site, and many browsers may actually block websites requiring this.  Exceptions may be Acrobat or Flash because of their widely accepted use.

In today’s world there are many tools to help monitor your website to show you what type of viewer is coming to your website and how long they visit each page.  Our Website Designer can help you get the most out of your website and show you what is and isn’t working.  Call James at Nashville Computer today for your FREE Website Design Consultation.  The number to call is 615-425-4773.



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