Before building a website you need to find your identity in the business world. First determine what it is that you really do and how well you do it. If you don’t have a good sense of who your business is you leave yourself open for someone else to create an identity for you. Most of the time that will not be good for you or your business.
Once you have a good idea of how you want to present your business using words and action, its time to create a visual representation of who your company is. It is critical to work with a Branding Specialist. A Branding Specialist will develop a company logo for you or help you update your present logo. Logo design is a very important process. This is where your company’s identity comes to life. A logo is a design that consists of shapes and characters that identify with what you do or your business type. The design should not be overdone. Many times the simplest design can be the most effective. Even something as plain as the company’s initials would look nice along with a creative color scheme.
Check out our Logo Designs (Click Image to View Larger)